Want to increase average order value on Amazon for your beauty skincare brand? From comparison charts to influencer marketing, these are the strategies to help beauty and skincare brands sell more.

Takeaways

• Premium A+ content, especially comparison charts, increases product visibility and gets customers to buy more, increasing average order value.

• Sections like ‘Shop by Problem’ on Amazon store pages personalizes the shopping experience, resulting in higher conversions and customer satisfaction.

• Strategies like influencer partnerships, product insert flyers and retargeting ads promotes complementary products, resulting in more sales and customer loyalty.

At Booscala, we don’t just recommend these AOV strategies, we apply them directly across our skincare routine product clients. From building Premium A+ comparison modules to deploying Shop by Problem navigation, bundling tactics, and retargeting campaigns, we design each touchpoint to encourage multi-unit purchases and long-term loyalty. These tactics consistently drive higher cart sizes and deeper customer engagement.

Create a comparison chart in premium A+

Premium A+ content can grab your customers attention and increase your average order value aov. A comparison chart to show complementary products is a great technique. This not only shows the value of buying multiple items but also educates your customers on the best product combinations.

High quality images and premium features in your comparison chart makes it more appealing. When customers see beautiful comparisons with clear key benefits they are more likely to add more to cart. This simplifies their decision making and encourages bigger purchases.

A well crafted comparison chart positions your products as premium offerings. This perceived value can justify higher prices and gets customers to buy more, increasing your higher average order value.

Create an Amazon store page section - educate by problem

A store page section educating customers about skincare problems can drive more sales. Addressing common issues and offering solutions creates a more engaging shopping experience for a beauty brand.

Amazon storefronts are a powerful tool for this. They allow you to create multi page experiences that showcase your products and brand story, making your online store’s success more achievable for ecommerce brands. Customize your storefront with your logo, colors and product images to create a unique and memorable shopping environment.

Using Amazon’s built in marketing tools and insights dashboard helps you track performance metrics like page visits and sales. This data is gold for optimizing your offerings and driving traffic to your store, increasing your average order value.

Create an Amazon store page section - shop by problem

A ‘Shop by Problem’ section on your Amazon store page can dramatically improve the shopping experience for customers. This section allows them to find solutions to specific problems they have, making their shopping journey more efficient and satisfying. Organize your products by common skincare problems and customers can quickly find solutions without scrolling through unrelated items. This increases engagement and can lead to higher conversions as customers are more likely to buy best selling products from beauty brands that solve their problems.

Effective visuals and clear problem descriptions in this section increases conversions. Customer testimonials related to specific problems can build trust and encourage purchases, making the shopping experience better.

Ad Placement in "Frequently Bought Together" Section

The “Frequently Bought Together” feature on Amazon can increase average order value and ultimately average order. This feature gets customers to add more items to their purchase, simplifies their decision making and increases sales.

Positioning related products that customers buy together creates a bundling effect that reduces cart abandonment rates. This strategy not only improves the overall shopping experience but also increases chances of upselling and cross selling.

Targeted marketing campaigns can use insights from frequently bought together products to enhance promotional efforts. Integrating these products into loyalty programs can also reward repeat customers and retain loyal customers.

Mention other products by Name in Bullet Points

Mentioning other products by name in bullet points can improve visibility and guide customers to complementary purchases. This strategy not only highlights the unique selling propositions of your products but also addresses customer needs and pain points.

Amazon allows sellers to create up to five or ten bullet points that:

• Summarize key features in a scannable format

• Include relevant keywords that can improve your product’s search ranking within Amazon

• Attract more potential buyers

Highlighting multiple products in bullet points improves the customer’s shopping experience by guiding them to related items. This can drive cross selling strategies and increase your average order value.

Send Amazon influencers to pre-filled Amazon carts with multiple items

Collaborate with Amazon influencers to promote pre-filled carts with multiple items and they can nudge customers to buy more in a single transaction. Influencers have the power to showcase curated carts with multiple complementary products.

Sending influencers to pre-filled Amazon carts gets customers to buy more items in one transaction. This increases your average order value and drives brand awareness and loyalty among their followers.

Influencers create content that demonstrates the benefits of buying a bundle of products, encouraging their audience to replicate the purchase. This leverages the influencer’s credibility and reach to boost your sales.

Product Insert Bundle Flyers

Including bundle flyers in your shipments is a powerful way to increase average order value and cross-sell complementary products. These inserts can highlight curated routines, bundle deals, or exclusive offers that encourage customers to return and purchase more.

Adding a QR code to each flyer streamlines the experience, making it effortless for customers to scan and shop directly. This improves convenience, reinforces brand recall, and turns one-time buyers into loyal repeat customers.

Amazon Follow-up emails

Follow-up emails after a purchase are one of the most effective ways to drive customer retention and increase average order value. When personalized with product history and delivered at the right time, these emails become powerful revenue levers.

Use exclusive offers or discounts tied to past purchases to encourage customers to come back and spend more. Add product recommendations based on browsing or purchase behavior to surface items they may have missed, this drives cross-sells and enhances the overall experience.

Don't sent website links or ask for 5 star reviews, its against Amazon Terms of Service.

Amazon Virtual Bundle

Virtual bundles are a powerful tool to boost average order value without the need for physical kitting. While items ship separately, they’re presented as a single, curated offer, giving brands flexibility in pricing, positioning, and product pairings.

Offering a discounted price on bundled products encourages customers to buy more by framing value around convenience and savings. It’s an effective way to promote complementary products together, think cleanser + moisturizer or serum + SPF, while increasing overall cart size.

Bundling also reduces total fulfillment fees compared to multiple individual purchases, making it attractive for both the brand and the customer. When paired with cross-sell strategies (like recommending accessories, refills, or matching SKUs), virtual bundles become a high-impact lever for driving incremental revenue.

Retargeting

Amazon Sponsored Display retargeting allows you to reconnect with high-intent shoppers who viewed your product detail pages or storefront but didn’t convert. It creates a second opportunity to complete the purchase and recover potential revenue.

By delivering personalized product recommendations based on browsing behavior, you help customers discover relevant add-ons or complementary products, often leading to larger basket sizes and improved conversion efficiency.

Because Sponsored Display can reach shoppers both on and off Amazon, it extends your brand presence across the customer journey. This supports more consistent engagement, encourages return visits, and contributes to a higher average order value over time.

Other Ideas

Beyond core content and targeting strategies, smart promotions can further encourage higher-value purchases.

Offer tiered discounts like “Buy 2+, Save 10%” or “Buy X, Get Y” to incentivize multi-unit purchases. These promotions work especially well for beauty products used in routines, where customers are already primed to buy in sets.

Introducing travel-size products can also drive future full-size purchases. It gives customers a low-risk way to try new SKUs and helps increase lifetime value by encouraging repeat buys.

Finally, collecting and analyzing customer feedback allows you to tailor future promotions, bundles, and product improvements. Understanding purchase behavior and preferences leads to more relevant offers and ultimately, a better shopping experience that drives sustained growth.

Conclusion

Increasing your average order value on Amazon isn’t about a single tactic, it’s about stacking multiple strategies that work together. From premium A+ content and comparison charts, to retargeting ads, influencer collaborations, virtual bundles, product inserts, and more. Each of the 11 methods we outlined plays a key role in shaping a more profitable, customer-centric experience.

At Booscala, we help beauty and skincare brands implement these strategies end-to-end not just to drive more revenue, but to build a brand experience that increases loyalty, multiplies repeat purchases, and grows with intention.

If you're ready to increase AOV through smarter content, campaigns, and conversion design, start with one of these 11 tactics or let’s build a system that includes them all.

FAQs

How does a comparison chart in premium A+ content increase my average order value?

A comparison chart showcases complementary products and their premium features, encouraging customers to add more than one item to cart. At Booscala, we use these A+ modules to guide product discovery and increase average order value across skincare bundles and multi-step routines.

What are the benefits of having an educational section on my Amazon store page?

An educational section builds trust by addressing specific customer needs such as how to layer skincare or what routine suits sensitive skin. This type of value-first content drives engagement, improves conversion, and mirrors what brands are doing successfully on Shopify and TikTok Shop with editorial-style storytelling.

How does the 'Shop by Problem' section improve the shopping experience?

The 'Shop by Problem' section simplifies navigation by grouping products by concern (e.g. acne, redness, dark spots). This makes it easier for shoppers to find relevant solutions quickly, leading to higher satisfaction and better conversion rates. We often replicate this logic across Amazon, Shopify, and TikTok Storefronts for consistency in messaging and flow.

Why is retargeting important for increasing sales on Amazon?

Retargeting is important for increasing sales on Amazon because it allows you to re-engage previous visitors with personalized recommendations and increase conversion rates and average order value. This turns window shoppers into customers. More ideas?