Privacy Policy

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including toreflect changes to our practices or for other operational, legal, orregulatory reasons. We will post the revised Privacy Policy on theSite, update the "Last updated" date and take any other steps requiredby applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12months personal information about you from a variety of sources, as setout below. The information that we collect and use varies depending onhow you interact with us.
In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services,comply with any applicable legal obligations, enforce any applicableterms of service, and to protect or defend the Services, our rights,and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on howyou interact with our Site and use our Services. When we use the term"personal information", we are referring to information thatidentifies, relates to, describes or can be associated with you. Thefollowing sections describe the categories and specific types ofpersonal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services mayinclude:

• Basic contact details including your name, address, phone number,email.
• Order information including your name, billing address, shippingaddress, payment confirmation, email address, phone number.
• Account information including your username, password, securityquestions.
• Shopping information including the items you view, put in your cartor add to your wishlist.
• Customer support information including the information you choose toinclude in communications with us, for example, when sending a messagethrough the Services.

Some features of the Services may require you to directly provide uswith certain information about yourself. You may elect not to providethis information, but doing so may prevent you from using or accessing these features.

Information We Collect through Cookies

We also automatically collect certain information about yourinteraction with the Services ("Usage Data"). To do this, we may usecookies, pixels and similar technologies ("Cookies"). Usage Data mayinclude information about how you access and use our Site and youraccount, including device information, browser information, informationabout your network connection, your IP address and other informationregarding your interaction with the Services.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties,including from vendors and service providers who may collectinformation on our behalf, such as:

• Companies who support our Site and Services, such as Shopify.
• Our payment processors, who collect payment information (e.g., bankaccount, credit or debit card information, billing address) to processyour payment in order to fulfill your orders and provide you withproducts or services you have requested, in order to perform ourcontract with you.
• When you visit our Site, open or click on emails we send you, orinteract with our Services or advertisements, we, or third parties wework with, may automatically collect certain information using onlinetracking technologies such as pixels, web beacons, software developerkits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated inaccordance with this Privacy Policy. We are not responsible or liablefor the accuracy of the information provided to us by third parties andare not responsible for any third party's policies or practices. Formore information, see the section below, Third Party Websites andLinks.

How We Use Your Personal Information

• Providing Products and Services. We use your personal information toprovide you with the Services in order to perform our contract withyou, including to process your payments, fulfill your orders, to sendnotifications to you related to you account, purchases, returns,exchanges or other transactions, to create, maintain and otherwisemanage your account, to arrange for shipping, facilitate any returnsand exchanges and to enable you to post reviews.- Marketing and Advertising. We use your personal information formarketing and promotional purposes, such as to send marketing,advertising and promotional communications by email, text message orpostal mail, and to show you advertisements for products or services.This may include using your personal information to better tailor theServices and advertising on our Site and other websites.
• Security and Fraud Prevention. We use your personal information todetect, investigate or take action regarding possible fraudulent,illegal or malicious activity. If you choose to use the Services andregister an account, you are responsible for keeping your accountcredentials safe. We highly recommend that you do not share yourusername, password, or other access details with anyone else. If youbelieve your account has been compromised, please contact usimmediately.
• Communicating with you. We use your personal information to provideyou with customer support and improve our Services. This is in ourlegitimate interests in order to be responsive to you, to provideeffective services to you, and to maintain our business relationshipwith you.

Cookies

Like many websites, we use Cookies on our Site. For specificinformation about the Cookies that we use related to powering our storewith Shopify, see https://www.shopify.com/legal/cookies. We use Cookiesto power and improve our Site and our Services (including to rememberyour actions and preferences), to run analytics and better understanduser interaction with the Services (in our legitimate interests toadminister, improve and optimize the Services). We may also permitthird parties and services providers to use Cookies on our Site tobetter tailor the services, products and advertising on our Site andother websites.

Most browsers automatically accept Cookies by default, but you canchoose to set your browser to remove or reject Cookies through yourbrowser controls. Please keep in mind that removing or blocking Cookiescan negatively impact your user experience and may cause some of theServices, including certain features and general functionality, to workincorrectly or no longer be available. Additionally, blocking Cookiesmay not completely prevent how we share information with third partiessuch as our advertising partners.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information tothird parties for legitimate purposes subject to this Privacy Policy.Such circumstances may include:

• With vendors or other third parties who perform services on ourbehalf (e.g., IT management, payment processing, data analytics,customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners, including Shopify, to provideservices and advertise to you. Our business and marketing partners willuse your information in accordance with their own privacy notices.
• When you direct, request us or otherwise consent to our disclosure ofcertain information to third parties, such as to ship you products orthrough your use of social media widgets or login integrations, withyour consent.
• With our affiliates or otherwise within our corporate group, in ourlegitimate interests to run a successful business.
• In connection with a business transaction such as a merger orbankruptcy, to comply with any applicable legal obligations (includingto respond to subpoenas, search warrants and similar requests), toenforce any applicable terms of service, and to protect or defend theServices, our rights, and the rights of our users or others.

We have, in the past 12 months disclosed the following categories ofpersonal information and sensitive personal information (denoted by *)about users for the purposes set out above in "How we Collect and Useyour Personal Information" and "How we Disclose Personal Information":

Category:

• Identifiers such as basic contact details and certain order andaccount information
• Commercial information such as order information, shoppinginformation and customer support information
• Internet or other similar network activity, such as Usage Data

Categories of Recipients:

• Vendors and third parties who perform services on our behalf (such asInternet service providers, payment processors, fulfillment partners,customer support partners and data analytics providers)
• Business and marketing partners
• Affiliates

We do not use or disclose sensitive personal information for thepurposes of inferring characteristics about you.

We have "sold" and "shared" (as those terms are defined in applicablelaw) personal information over the preceding 12 months for the purposeof engaging in advertising and marketing activities, as follows.

Category of Personal Information

• Identifiers such as basic contact details and certain order andaccount information
• Commercial information such as records of products or servicespurchased and shopping information
• Internet or other similar network activity, such as Usage Data

Categories of Recipients

• Business and marketing partners

User Generated Content

The Services may enable you to post product reviews and other usergenerated content. If you choose to submit user generated content toany public area of the Services, this content will be public andaccessible by anyone.

We do not control who will have access to the information that youchoose to make available to others, and cannot ensure that parties whohave access to such information will respect your privacy or keep itsecure. We are not responsible for the privacy or security of anyinformation that you make publicly available, or for the accuracy, useor misuse of any information that you disclose or receive from thirdparties.

Third Party Websites and Links

Our Site may provide links to websites or other online platformsoperated by third parties. If you follow links to sites not affiliatedor controlled by us, you should review their privacy and securitypolicies and other terms and conditions. We do not guarantee and arenot responsible for the privacy or security of such sites, includingthe accuracy, completeness, or reliability of information found onthese sites. Information you provide on public or semi-public venues,including information you share on third-party social networkingplatforms may also be viewable by other users of the Services and/orusers of those third-party platforms without limitation as to its useby us or by a third party. Our inclusion of such links does not, byitself, imply any endorsement of the content on such platforms or oftheir owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do notknowingly collect any personal information about children. If you arethe parent or guardian of a child who has provided us with theirpersonal information, you may contact us using the contact details setout below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actualknowledge that we "share" or "sell" (as those terms are defined inapplicable law) personal information of individuals under 16 years ofage.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable,and we cannot guarantee "perfect security." In addition, anyinformation you send to us may not be secure while in transit. Werecommend that you do not use unsecure channels to communicatesensitive or confidential information to us.

How long we retain your personal information depends on differentfactors, such as whether we need the information to maintain youraccount, to provide the Services, comply with legal obligations,resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rightslisted below in relation to your personal information. However, theserights are not absolute, may apply only in certain circumstances and,in certain cases, we may decline your request as permitted by law.

• Right to Access / Know. You may have a right to request access topersonal information that we hold about you, including details relatingto the ways in which we use and share your information.
• Right to Delete. You may have a right to request that we deletepersonal information we maintain about you.
• Right to Correct. You may have a right to request that we correctinaccurate personal information we maintain about you.
• Right of Portability. You may have a right to receive a copy of thepersonal information we hold about you and to request that we transferit to a third party, in certain circumstances and with certainexceptions.
• Right to Opt out of Sale or Sharing or Targeted Advertising. You mayhave a right to direct us not to "sell" or "share" your personalinformation or to opt out of the processing of your personalinformation for purposes considered to be "targeted advertising", asdefined in applicable privacy laws. Please note that if you visit ourSite with the Global Privacy Control opt-out preference signal enabled,depending on where you are, we will automatically treat this as arequest to opt-out of the "sale" or "sharing" of information for thedevice and browser that you use to visit the Site.
• Right to Limit and/or Opt out of Use and Disclosure of SensitivePersonal Information. You may have a right to direct us to limit ouruse and/or disclosure of sensitive personal information to only what isnecessary to perform the Services or provide the goods reasonablyexpected by an average individual.
• Restriction of Processing: You may have the right to ask us to stopor restrict our processing of personal information.
• Withdrawal of Consent: Where we rely on consent to process yourpersonal information, you may have the right to withdraw this consent.
• Appeal: You may have a right to appeal our decision if we decline toprocess your request. You can do so by replying directly to our denial.
• Managing Communication Preferences: We may send you promotionalemails, and you may opt out of receiving these at any time by using theunsubscribe option displayed in our emails to you. If you opt out, wemay still send you non-promotional emails, such as those about youraccount or orders that you have made.

You may exercise any of these rights where indicated on our Site or bycontacting us using the contact details provided below.

We will not discriminate against you for exercising any of theserights. We may need to collect information from you to verify youridentity, such as your email address or account information, beforeproviding a substantive response to the request. In accordance withapplicable laws, You may designate an authorized agent to make requestson your behalf to exercise your rights. Before accepting such a requestfrom an agent, we will require that the agent provide proof you haveauthorized them to act on your behalf, and we may need you to verifyyour identity directly with us. We will respond to your request in atimely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information,please contact us using the contact details provided below. If you arenot satisfied with our response to your complaint, depending on whereyou live you may have the right to appeal our decision by contacting ususing the contact details set out below, or lodge your complaint withyour local data protection authority.

International Users

Please note that we may transfer, store and process your personalinformation outside the country you live in, including the UnitedStates. Your personal information is also processed by staff and thirdparty service providers and partners in these countries.If we transfer your personal information out of Europe, we will rely onrecognized transfer mechanisms like the European Commission's StandardContractual Clauses, or any equivalent contracts issued by the relevantcompetent authority of the UK, as relevant, unless the data transfer isto a country that has been determined to provide an adequate level ofprotection.

Contact

Should you have any questions about our privacy practices or thisPrivacy Policy, or if you would like to exercise any of the rightsavailable to you, please call email us at info@booscala.com or contactus at Keemia tn 4, Tallinn, Harju maakond, 10616, Estonia.